January 09, 2009 12:00am

RADICAL international animal rights group PETA has launched its most bizarre campaign yet, demanding fish be renamed “sea kittens”.

PETA – People For The Ethical Treatment of Animals – believes calling fish sea kittens will make sea food less appealing.

It wants to change the image of fish as slimy and slithery creatures by claiming they are similar to cuter, more popular animals. “Would people think twice about ordering fish sticks if they were called sea kitten sticks?” PETA asked on its website.

Read full article from The Daily Telegraph.

Filed under: Ali Perkins, News/Current Affairs